Google Analytics/Market Platform

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GOOGLE ANALYTICS/MARKET PLATFORM

Hi Everyone

This morning we will discuss about google analytics/market platform. Google Analytics is a web analytics service offered by google to track and report website traffic and it is currently a platform inside the Google Marketing Platform google marketing platform. (source of definition is google). 

The Google Marketing Platform has a variety of useful tools that you may use to drive traffic to your content. Examples of these tools are Data Studio, Optimize, Surveys, Tag Manager, Display and Video 360, Search Ads 360. Today l will discuss about the tag manager which manages website tags without editing.

The tool has the capability of not only adding your tags but also updating the same. It will also enable you to collect reliable and accurate data with minimal or no errors. The tool has a wide range of tag templates that you can easily use. If you are working as a team, the workspace and granular access controls can allow all of you to work efficiently and effectively. Lastly all enterprises with tag manager 360 can give more users tagging access, with defined levels of access to certain pages.

Let me now take you through foour fetures of this tool that interest me. First it has the Accelerated Mobile Pages (AMP) that provides support to google ad platforms. Secondly it has the Asynchronous Tag Loading that enables pages to download faster. Thirdly it has a Mobile App Support that can enable you update marketing metrics at anytime. Fourthly it has a tag pausing functionality that can temporarily pose a tag. Read the link Additional features of the Tag Manager to learn all the remaining features of this tool.

This is all for today. Next week we will discuss another topic.

(Source of the above information is https://marketingplatform.google.com/about/






    





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